We’ve blogged about Slather Brand Food’s trip to London for the International Food Exhibition (IFE), which took place in March, and now we are very pleased to announce that the USDA features us in their blog article about the trip.
“The United Kingdom (UK) has long played an important role in U.S. agricultural exports. This history dates back to the completion of the Erie Canal in the early 1800s, which linked the Great Lakes to the Atlantic seaboard, significantly increasing the export of food, particularly Midwestern wheat, to England.
To this day, the United Kingdom offers tremendous opportunities for U.S. agriculture and the United States exports more than $1.6 billion annually in agricultural, fish and forestry products to the UK. Many of these products are showcased each year during USDA-endorsed trade shows, such as the International Food Exhibition (IFE), which took place in London in March.
Nineteen U.S. companies participated in the U.S. Pavilion, including 11 new-to-market and new-to-export companies. Several U.S. companies were lucky enough to meet with the Olympic Organizing Committee that had a team looking for products to be used at the Summer Olympics in London in 2012. The exhibition produced $469,000 in on-site sales and $1.9 million in projected 12-month sales.” Click to read the entire USDA blog post.