And the Silver Addy Goes to Slather Brand
Slatherin’ Sauce included in Gear Patrol’s “Roundup: 10 Off-the-Shelf Sauces and Marinades”
Gear Patrol Includes Slatherin’ Sauce
Well, pardon us while we puff our collective chests out in pride. Gear Patrol, in an article by Jeremy Berger has recommended Slatherin’ Sauce as one of their 10 selected “off-the-shelf” sauces. The digital publication states that they are,
…a modern take on the men’s magazine, blending the core advantages of the best print publications — high quality, visually forward design and an engaging mix of tailored editorial content. Staffed by a dedicated team of intelligent and irreverent writers, each inspired by their own lifelong passions and dispatched across the world, Gear Patrol provides a daily mix of insights and in-depth features on its core tenets of adventure, gear and design.
Gear Patrol is one of the most popular male oriented digital publications with many reading the pub for insights into a whole host of guy gear from watches to iPad sleeves to electric motorcycles. Gear Patrol writes about cool stuff guys want.
Being part of such a superior coterie gives us a sizzle, just like a good steak on the grill. Thanks gentlemen for including Slatherin’ Sauce in your roundup. We’re delighted to be part of such an esteemed ensemble.
Photos courtesy of Gear Patrol’s founder and photographer Eric Yang
SOFI Awards Finalists
Last year I was very fortunate to go to the Summer Fancy Food Show as a Candidate Member of the NASFT, the National Association for the Specialty Food Trade. The Fancy Food Show is a “showcase of innovative food and beverage products from around the world. At the show, buyers connect with sellers.” One of the events many of us look forward to during the show is the announcing of the sofi Awards.
“ The sofi Awards from the National Association for the Specialty Food Trade (NASFT) are the highest honor in the specialty food industry. They recognize the outstanding foods and beverages of the year that demonstrate top quality, taste and overall appeal.”
According to the NASFT, “Part 1 of the 2011 sofi Awards judging is complete. The competition was intense, with a record 1,657 entries across 31 awards categories. A panel of nine judges—from Canyon Market and Straub’s to Whole Foods Market and Passion Food Hospitality—spent three busy days at the NASFT offices tasted and evaluated all entries. Winners will be announced on July 11, 2011, at the Summer Fancy Food Show in Washington, D.C., in a red-carpet ceremony hosted by celebrity chef Cat Cora.”
We congratulate fellow Charleston specialty food makers Callie Morrey and Callie White and their Callie’s Biscuits for being named a Silver Finalist in the 2011 sofi round one!
We’ll be cheering them on and crossing our fingers for their win in the Baked Good, Baking Ingredient or Cereal category!
And the Silver Addy Goes to Slather Brand
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In 2010 when we were ready to have a design created for our sauces, we were fortunate to connect with Adam Lynch and Todd Turner, local graphic designers. Their award-winning design work graces our bottles and website. Now operating as Food Fight, the firm specializes in package design.
This is not the first recognition of the excellent work Todd and Adam did for us. They’ve had their work recognized in The Red Thread and in Berlin.
Todd notified us that they had submitted the Slather Brand Original Slatherin’ Sauce for consideration by Charleston’s Advertising Federation and then let us know that it had been selected for a prize. Off we went to the Charleston Rifle Club, not knowing what level award we were winning.
The incredible creative talents of Charleston’s designers were on show for all to see! The competition was intense, and Slather Brand won a Silver Addy in packaging.
Thanks to Adam and Todd for great creativity!